The clinical research industry is at an inflection point. Advancements in technology have created the opportunity to transform clinical trial outcomes, but to make this ambition a reality, we must now rethink how we engage with patients.
Today, we often treat patient relationships as transactional, de-identified numbers on individual clinical trials. We need a new way of thinking about patients. A more longitudinal way, with greater pre-trial engagement and post-trial follow-up, and across multiple studies and healthcare experiences.
We also need to change how we look at patient data, widening the lens to understand patients’ health and research journeys across a broad ecosystem of data sources. But how do we execute this paradigm shift when we’re also under pressure to accelerate timelines, reduce risk, lower costs, and improve quality?
In this presentation, we’ll explore:
- Industry drivers of this clinical research evolution
- Challenges faced & the value of change
- Reasons to believe - Improving trial experiences for patients, sites, CROs, & sponsors
Speakers
Richard Gray
Managing Partner, Medidata, Dassault Systemes